LGBT Market Overview

The most important highlights based on our data research powered by Gfk Eurisko and Lanfranchi Editore Milano.

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3 Milion

LGBT Italian Population (ISTAT)

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+ € 34 Bilion

LGBT Buying Power in Italy

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Disposable Income

23% of LGBT's income is over 2.000€ monthly

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Education

39% University or High School

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Electronics

92% Smartphone Owner

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Job

29% are Manager or Entrepreneur

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Brand Loyal

LGBT consumers prefer to buy from companies that they trust as gay friendly.

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LGBT Media

74% of LGBT consumers visited LGBT websites in the past week.

Annual Spending

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Home

€ 16,3 Bilion

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Transportation

€ 4,9 Bilion

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Clothing & Accessory

€ 2,6 Bilion

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Self-care & Sport

€ 1,9 Bilion

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High Tech

€ 2 Bilion

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Culture

€ 1,2 Bilion

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Travel

€ 2,7 Bilion

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Bank

Bank loan value