LGBT Market Overview The most important highlights based on our data research powered by Gfk Eurisko and Lanfranchi Editore Milano. 3 MilionLGBT Italian Population (ISTAT) + € 34 BilionLGBT Buying Power in Italy Disposable Income23% of LGBT's income is over 2.000€ monthly Education39% University or High School Electronics92% Smartphone Owner Job29% are Manager or Entrepreneur Brand LoyalLGBT consumers prefer to buy from companies that they trust as gay friendly. LGBT Media74% of LGBT consumers visited LGBT websites in the past week. Annual Spending Home€ 16,3 Bilion Transportation€ 4,9 Bilion Clothing & Accessory€ 2,6 Bilion Self-care & Sport € 1,9 Bilion High Tech€ 2 Bilion Culture€ 1,2 Bilion Travel€ 2,7 Bilion BankBank loan value