LGBT Market Overview

The most important highlights based on our data research powered by Gfk Eurisko and Lanfranchi Editore Milano.

icons8-conferenza-telefonica-64

3 Milion

LGBT Italian Population (ISTAT)

icons8-acquistare-50

+ € 34 Bilion

LGBT Buying Power in Italy

icons8-banconote-80

Disposable Income

23% of LGBT's income is over 2.000€ monthly

icons8-cappello-di-laurea-50

Education

39% University or High School

icons8-smartphone-multipli-50

Electronics

92% Smartphone Owner

icons8-ventiquattrore-50

Job

29% are Manager or Entrepreneur

icons8-fiducia-50

Brand Loyal

LGBT consumers prefer to buy from companies that they trust as gay friendly.

icons8-globo-50

LGBT Media

74% of LGBT consumers visited LGBT websites in the past week.

Annual Spending

icons8-casa-50

Home

€ 16,3 Bilion

icons8-trasporti-50

Transportation

€ 4,9 Bilion

icons8-guardaroba-50

Clothing & Accessory

€ 2,6 Bilion

icons8-sollevamento-pesi-50

Self-care & Sport

€ 1,9 Bilion

icons8-dispositivi-multipli-50

High Tech

€ 2 Bilion

icons8-libri-50

Culture

€ 1,2 Bilion

icons8-in-tutto-il-mondo-50-2

Travel

€ 2,7 Bilion

icons8-carte-bancarie-50

Bank

Bank loan value

Scroll to Top