LGBT Market Overview
The most important highlights based on our data research powered by Gfk Eurisko and Lanfranchi Editore Milano.
3 Milion
LGBT Italian Population (ISTAT)
+ € 34 Bilion
LGBT Buying Power in Italy
Disposable Income
23% of LGBT's income is over 2.000€ monthly
Education
39% University or High School
Electronics
92% Smartphone Owner
Job
29% are Manager or Entrepreneur
Brand Loyal
LGBT consumers prefer to buy from companies that they trust as gay friendly.
LGBT Media
74% of LGBT consumers visited LGBT websites in the past week.
Annual Spending
Home
€ 16,3 Bilion
Transportation
€ 4,9 Bilion
Clothing & Accessory
€ 2,6 Bilion
Self-care & Sport
€ 1,9 Bilion
High Tech
€ 2 Bilion
Culture
€ 1,2 Bilion
Travel
€ 2,7 Bilion
Bank
Bank loan value