We Help Companies and Tourist Destinations to get more customers and to improve their reputation through LGBTQ+ Tourism.
Increase brand loyalty by enhancing your ROI.
We are the first international tourist group in Italy which has been dealing with Inclusive and Sustainable Tourism for over 20 years, with a particular focus on the LGBTQ+ travel world. Based in Europe and the USA, we are among the founders of AITGL – Italian LGBTQ+ Tourism Board and ELTA – European LGBTQ+ Travel Alliance. Every day, we stand with hotels, destinations, CVBs and airlines to contribute to their growth in this specific market with a unique package of services
Why is it important to promote an inclusive and diversity-respecting vacation environment?
What can we do for you?
Don't Improvise! Know your Buyer Persona through market data and case studies, and acquire the right skills in LGBTQ+ Tourism, Gay Marketing, and Diversity & Inclusion Management with our online courses or with our customized on-site training for every company department: Governance, HR and Administration, Marketing - Communication and Sales, Operations.
"Establish a Proper and Consistent Strategy! Starting with an initial assessment, we perform a Gap Analysis to propose the right solutions: from Data Analysis using AI systems to the adoption of DE&I policies in accordance with ESG criteria, through the customization of your 'product,' and the development of communication and marketing strategies tailored to the LGBTQ+ community..
"Reach your target on specialized channels!"From the support in the design of the right advertising message (copy and visuals) to planning an Ads campaign on our LGBTQ+ Audience Network, consisting of websites, digital magazines, and social channels with over 1 million profiled users.
Stand closer to your stakeholders! Whatever it is, a b2b or a B2c event, we are here to support in logistics (location, F&B suppliers,) to the guests' selection (opinion leaders, influencers, decision makers), but also for business events where we can support in selecting speakers, tour operators, travel agents for LGBTQ+ fam and press trips.
Create high-impact multimedia content! For years, we work alongside companies and destinations to create photographic and video content targeted at promoting their products and services inclusively to the LGBTQ+ community. After an initial briefing with the client, we will create the storyboard, select potential models, and organize video and photo shoots.
Adopt Queervadis Protocol QueerVadis validated by RINA! "Our consultants will support you throughout the accreditation process, up to certification audits. Certify your company according to the QV Protocol, in line with ESG criteria, to provide an extra level of security for your guests and bring value to all your stakeholders."
Clients Say About Us
Some of Our Clients
MUNICIPALITY OF MILAN
CHAMBER OF COMMERCE OF MILAN
MUNICIPALITY OF CREMA
MUNICIPALITY OF FLORENCE
EBTT – BILATERAL AGENCY TOURISM TUSCANY
PROVINCE OF PAVIA
PROVINCE OF ROME
UNA HOTELS GROUP
BEST WESTERN HOTELS ITALY
ENIT – ITALIAN NATIONAL TOURISM BOARD
KURHAUS CADEMARIO HOTEL 4S*
GRAND HOTEL ADRIATICO FLORENCE 4*
21 WOL Milan
I wonder if, in this way, I might risk of ghettoizing LGBTQ+ customers?
No because our consultancy provides tools and strategies applicable in a comprehensive manner, both within the company - to enhance the perception of well-being in the workplace for the LGBTQ+ community - and towards LGBTQ+ customers - who have expectations not only in terms of quality and service standards but also in terms of safety and dedicated offer. We consider the LGBTQ+ community as a target with its own peculiarities. By supporting these peculiarities, you can improve loyalty opportunities and brand positioning as a company that takes care to the needs of all.
Is there a possibility that I might lose mainstream customers?
"Why do I need you? Can't I do it on my own?"
Having at your disposal expert advisors allows you to avoid missteps and helps your company to make improvements. This can make a significant difference! The DE&I consultancy provided by Sonders&Beach is never standardized but it is based on the state of the art of your company and on the development goals in terms of well-being. The DE&I work is delicate as it deals with the most intimate and personal aspects of each individual.Making missteps, not having the right tools for communication, not adequately training the staff can seriously compromise the expected results, and lead to a waste of time and resources. As mentioned, our consultations are always articulate to the company's needs, and the timetable for reaching results are jointly defined.
Alessandro Cecchi Paone
Key Account Manager
Senior Consultant and Trainer