Become an LGBTQ+ Welcoming Company
Take your place into the LGBTQ+ Travel market
Add value to your travel services with our consultancy program and get access to the protocol ‘QueerVadis Diversity&Inclusion’!
‘Queervadis Diversity&Inclusion Protocol’ is a professional validation for all travel companies wanting to be acknowledged as ‘gay-friendly’, for their specific care to the LGBTQ+ target.
The protocol audit is in charge of AITGL (Italian Association for Gay&Lesbian Travel)
Protocol QueerVadis - Diversity & Inclusion
‘QueerVadis – Diversity&Inclusion’ Protocol defines the best practices to be adopted in order to deal with marketing, sales, customer care and hospitality in general and attract the LGBTQ+ community. It also help and give guidelines to approach the ‘Diversity Management’ in your company.
The Protocol application is verified by AITGL (Italian Association for Gay&Lesbian Travel), every year, by scheduled audits.
New customers, Better Reviews, Better Leverage and Improved Ethical Performances
Make the difference!
Apply to the ‘QueerVadis – Diversity&Inclusion’ Protocol and get benefits right away:
- Brand Reputation: QueerVadis – Diversity&Inclusion’ Protocol is validated by the International Certification Body RINA, which confirms validity of procedures and good practices as per the Protocol itself;
- Online Reputation: Joining the first Italian Protocol dedicated to the LGBTQ+ travel industry improves your credibility online and offline. Your guests will review your company for its ethical choice to stand up for the Community!
- Know How:skills and strategies to attract and keep the LGBTQ+ traveller with customized services;
- Visibility: with ‘QueerVadis – Diversity&Inclusion’ Protocol’ you get the right to use the ‘QueerVadis Approved’ label and be mentioned on the portal ‘com’ for free;
Ready for the first audit? Not yet? Then, apply to our Program
What is the Program about?
Training & Strategy
Training and Consultancy to elaborate a customized product strategy, including marketing and Communication;
Consultancy for organic positioning, using 5 important keywords.
How to create targeted contents for your website;
How to improve visual and copy contents for LGBTQ+advertising campaigns;
How to create targeted online ads campaigns;
Strategic Consultancy for an efficient presence on social Networks.