Become an LGBTQ+ Welcoming Company

Take your place into the LGBTQ+ Travel market

Add value to your travel services with our consultancy program and get access to the protocol ‘QueerVadis Diversity&Inclusion’!

‘Queervadis Diversity&Inclusion Protocol’ is a professional validation for all travel companies wanting to be acknowledged as ‘gay-friendly’, for their specific care to the LGBTQ+ target.

The protocol audit is in charge of AITGL (Italian Association for Gay&Lesbian Travel)

Validated by the international certification body RINA

Protocol QueerVadis - Diversity & Inclusion

‘QueerVadis – Diversity&Inclusion’ Protocol defines the best practices to be adopted in order to deal with marketing, sales, customer care and hospitality in general and attract the LGBTQ+ community. It also help and give guidelines to approach the ‘Diversity Management’ in your company.

The Protocol application is verified by AITGL (Italian Association for Gay&Lesbian Travel), every year, by scheduled audits.

New customers, Better Reviews, Better Leverage and Improved Ethical Performances

Make the difference!

 

Apply to the ‘QueerVadis – Diversity&Inclusion’ Protocol and get benefits right away:

  • Brand Reputation: QueerVadis – Diversity&Inclusion’ Protocol is validated by the International Certification Body RINA, which confirms validity of procedures and good practices as per the Protocol itself;
  • Online Reputation: Joining the first Italian Protocol dedicated to the LGBTQ+ travel industry improves your credibility online and offline. Your guests will review your company for its ethical choice to stand up for the Community!
  • Know How:skills and strategies to attract and keep the LGBTQ+ traveller with customized services;
  • Visibility: with ‘QueerVadis – Diversity&Inclusion’ Protocol’ you get the right to use the ‘QueerVadis Approved’ label and be mentioned on the portal ‘com’ for free;

Ready for the first audit? Not yet? Then, apply to our Program

What is the Program about?

Training & Strategy

Training and Consultancy to elaborate a customized product strategy, including marketing and Communication;

SEO

Consultancy for organic positioning, using 5 important keywords.

Content Marketing​

How to create targeted contents for your website;

Ads Design

How to improve visual and copy contents for LGBTQ+advertising campaigns;

PPC

How to create targeted online ads campaigns;

Social Media​​

Strategic Consultancy for an efficient presence on social Networks.

Alessandro Cecchi Paone

Advisor

Alessio Virgili

Consultant and Trainer

Giovanna Ceccherini

Trainer

The team behind our success

we love them

Cosa dicono i nostri clienti

Our Customers

They believe in us

Are you ready to apply for the ‘Queervadis Diversity & Inclusion’ Protocol?

Get in touch, for further infos!