S&B Family of Brands

Sonders and Beach is an Italian group of specialized companies whose brands encompass the entire range of the travel and hospitality industry. Since our founding in 2002, we have been dedicated to creating and supporting unique travel experiences that always have social inclusion and environmental sustainability in mind. We are focused on the LGBTQ+ market, and are committed to promoting safe and welcoming travel for all people. Our motto is “Free to travel as you are”.

Sonders and Beach comprises the following operating entities:

02N S&B Hospitality

S&B Hospitality excels in the seamless orchestration of hotel operations. From meticulous guest services to efficient facility management, we prioritize delivering exceptional experiences. Our team’s dedication ensures that every stay is marked by comfort, quality, authentic Italian cuisine and memorable moments, setting new standards in the realm of hotel management. At our properties every guest can feel free to be himself. We manage our own accommodations but also we offer Outsourcing & facility Management Services.

Quiiky Travel is the premier Italian tour operator focused on the LGBTQ+ market segment.  Our inbound “Untold History Tours” provided fascinating insight on the LGBTQ+ history of Italy’s most exciting destinations.  Our outbound tour business also focuses in the LGBTQ+ market, with special attention paid to selecting the most welcoming and safe destinations, and always ensuring an excellent travel experience for our clients.

QMagazine is Italy’s only travel magazine dedicated to the LGBTQ+ community. QMagazine is currently published in Italian both digitally and in print twice per year. Beginning in 2021 Q Magazine will launch an English version targeting the North American market, and aims to become the leading source of information for English-speaking LGBTQ+ travelers interested in Italy and its unique destinations, wines, food and lifestyle.

S&B Services & Consultancy is the Sonders and Beach Group division that deals with Integrated Services for travel industry combining advanced business consulting and training with the provision of some specific services. The aims is to improve the efficiency of the entire organization, make it more flexible and able to adapt to market changes through the optimized management of the company spaces with those of human resources and of the company’s activities.

We offer professional training courses for travel and hospitality professionals, including LGBTQ tourism courses, diversity and inclusion training, and revenue and marketing management. We are specialized in developing communication strategies and marketing plans for the LGBTQ+ travel segment.

Queer Vadis is the first and unique international Accreditation and Certification Program, based on the homonym Protocol, for LGBTQ+ welcoming travel businesses. Developed by Sonders & Beach in partnership with the International Certification Body RINA, the protocol is recognized by AITGL (Italian Gay and Lesbian Tourism Association) and ELTA (European LGBTQ+ Travel Alliance).


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